BRAND NEW ON E!
So much for attempting to go incognito.
Unless, Justin Bieber was actually trying to get noticed as he strolled around London wearing a...gas mask?!
Either way, it didn't take long for folks to figure out who had opted to sport such headgear on Monday.
Of course, this isn't the first time Biebs has shown such, um, creativity.
Last year, the 18-year-old pop sensation was spotted at Venice Beach, Calif., wearing a metallic gold mask.
Can't wait to see what kind of disguise the dude decides to don next!