But are the E! star and the 14-year-old Karate Kid actor really an adorable item?
"Oh, you mean that picture!" Kendall tells E! News when the now-famous shot is brought up in between takes at a photo shoot for her and sister Kylie's fashion line debuting at PacSun in February. "I didn't even see it. I don't remember, I swear. We were holding hands with everyone. It's ice skating. I held Kylie's hand, too."
In other words, Kendall and Jaden are nothing more than good friends.
"He is like my little brother," she assures us. "So funny. Never knew people talked about that."
For more of Kendall and Kylie's interview, tune in to E! News tonight at 7 & 11:30 p.m.