For Brad Womack, it came down to Emily Maynard and Chantal O'Brien.
For TV viewers, it came down to whether Bachelor Brad was going to be forgiven for being such a tease the last time out.
We know how Brad went. How'd you go?
You went for Brad 2.0.
Last night's Bachelor finale—in which Womack got off his butt, and got down on his knee to propose to Maynard—averaged an estimated 13.8 million. The post-finale special was even bigger, with nearly 14 million viewers. Both shows were easily Monday's most-watched programs.
For the franchise, the finale was a bit of a comedown from last year's Jake Pavelka mess. Pavelka's two-hour closer averaged about 14.2 million gawkers.
But for Womack, the performance was vindication. The ring-bearing Brad 2.0 scored about two million more viewers than 2007's commitment-avoiding Brad 1.0.
Other TV ratings winners—and losers:
• CBS' Monday night: CBS' comedies did not rerun very well last night, but Two and a Half Men reran the best (9.8 million).
• The Big Bang Theory: With Two and a Half Men in reruns for the rest of the season (and perhaps for the rest of time), Big Bang (also on CBS) is cleaning up as TV's new most-watched sitcom. The latest episode (12.1 million) was also the TV week's No. 1 half-hour show in the 18-49 demo.
• Gwyneth Paltrow: Arguably, the Academy Award winner wasn't as much of a kick the second time around on Glee, but her numbers were. "Sexy" averaged nearly 12 million, up from November's "The Substitute" (11.7 million). Overall, it was Glee's most-watched episode of the season outside of the Britney Spears extravaganza (and, of course, the post-Super Bowl special).
• America's Next Top Model: On one hand, Wednesday's installment of Top Model was the CW reality show's most-watched show of the year. On the other hand, that kind of boast used to add up to a whole lot more than 2.3 million viewers. Wah-wah.
• The Apprentice The stars are back, and so is the crazy—and so are the ratings. Sunday's Lisa Rinna-eliminating episode of The Apprentice was up over the series' season opener (8.1 million versus 7.9 million).
• Chopped: The Food Network's best-kept secret is out. The mystery-basket show's all-star edition was a Top 20 prime-time cable show in the latest rankings, with 3.5 million hungry viewers.