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Rihanna

Nivia

Sure, we've been down this road before with Rihanna, but it's one we certainly have no problem traveling on time and time and time again with her.

For her latest trek down Au Naturel Avenue, the pop star has stripped down on behalf of Nivea's new "100 Years Skincare for Life" campaign that will be launching in May.

It also happens to be when Rihanna kicks off her world tour, which Nivea is sponsoring.

See how that works?