How Far Has Justin Bieber Fallen?

    Never Say Never, Justin Bieber MTV Films

    Esperanza Spalding proved Justin Bieber vulnerable. Rolling Stone made the squeaky-clean idol controversial. The New York Times practically wrote his career obit.

    After a rough week (MVP hoops honor, notwithstanding), the Presidents' Day box office seemed poised to finish off Bieber's run. 

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    But it didn't.

    Bieber's tween-powered 3-D concert movie held up well for a tween-powered 3-D concert movie. Versus its opening weekend, Friday-Sunday ticket sales for Never Say Never were down an average 55 percent. By comparison, the Miley Cyrus-Hannah Montana concert movie plunged nearly 67 percent in its second weekend; the Jonas Brothers' entry fell a scary 77 percent.

    Overall, it was a less bad weekend for Hollywood than it's been in a long while, with six films grossing more than $15 million each from Friday-Monday. 

    Liam Neeson's $30 million Unknown led the way with a Taken-sized take. I Am Number Four, a sci-fi action flick (unless you watch Glee, in which case, per the commercials, it's a Dianna Agron vehicle), took second with a gross that made up for its bad reviews, but didn't come near matching its reputed $50-60 million budget.

    Martin Lawrence's Big Mommas: Like Father, Like Son wasn't as big as the comedy franchise's first two flicks, but it did OK considering its own bad reviews.

    Among the other holdovers, the animated Gnomeo & Juliet showed more staying power than Adam Sandler's and Jennifer Aniston's Just Go With It.

    Among the Oscar contenders, The King's Speech broke $100 million. Worldwide, the $15 million talkie is well past $200 million. The King's Speech became the last awards-show film in the Top 10, as True Grit dropped out after eight blockbuster weekends and $164 million. Further down in the standings, Black Swan flew past $100 million, while The Fighter got a bit closer to $90 million.   

    Here's an updated look at the top-grossing films, per Friday-Sunday numbers as compiled by Exhibitor Relations. Estimated grosses for the overall four-day holiday weekend are also included:

    1. Unknown, $21.8 million ($25.6 million Friday-Monday)
    2. I Am Number Four, $19.4 million ($22.6 million Friday-Monday)
    3. Gnomeo & Juliet, $19.2 million ($24.8 million Friday-Monday)
    4. Just Go With It, $18.2 million ($21.7 million Friday-Monday)
    5. Big Mommas: Like Father, Like Son, $16.3 million ($19 million Friday-Monday)
    6. Justin Bieber: Never Say Never, $13.3 million ($16.5 million Friday-Monday)
    7. The King's Speech, $6.5 million ($7.9 million Friday-Monday)
    8. The Roommate, $4.1 million ($4.5 million Friday-Monday)
    9. The Eagle, $3.6 million ($4.3 million Friday-Monday)
    10. No Strings Attached, $3.1 million ($3.7 million Friday-Monday)

    (Originally published Feb. 20, 2011, at 11:04 a.m. PT)

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