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Justin Bieber, Peta

PETA

Justin Bieber is hoping his fans take that puppy love of theirs and turn it into a little love for actual puppies (and cats, too!).

The "U Smile" singer has joined forces with PETA for a new campaign encouraging would-be pet owners to go to a local shelter instead of buying from a pet store or a breeder.

"It's really important that people adopt," says Bieber in a statement. "I really encourage going out to an animal shelter or a place where you can get a dog who has been abandoned or doesn't have a home."

Now there's something we all can belieb in!