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Cameron Diaz, Nicole Richie

Jason Merritt/Getty Images; Jeff Vespa/Wireimage

Here's our advice for your next trip to the beauty counter: Buy bold ‘n' bright!

From the runway to the red carpet, we're seeing rich, saturated color on almost every face. Lips that were previously pale pink are now fiery red or juicy grapefruit (Panetone calls it honeysuckle). And smoky eyes are taking a back seat to pops of color like turquoise and lavender.

Just last night Hollywood light up with shades that said, "Notice me!" as Cameron Diaz rocked the Green Hornet premiere in lipsmacking color and Lucky cover gal Nicole Richie matched her shimmery shadow to her purple dress.

So, what are you waiting for?!