And the Spotlight Stealing Award Goes to...

Khloé Kardashian shows off her new red hair at the People's Choice Awards, just hours after her spinoff series was announced

By Rock the Red Carpet Staff Jan 06, 2011 5:00 PMTags
khloe kardashianJason Merritt/Getty Image

Just hours after it was announced that Khloé and Lamar Odom would be getting their own spinoff series, the Kardashian sis' stormed the People's Choice Red Carpet with a new copper hair color.

So smart.

Of course, all the Kardashians looked good last night but Khloé deservedly stole the family spotlight with the drastic change. It was a genius move. Generate a whole lotta buzz while experimenting with a flattering new hair color. Kudos all around, Khloé!