Valentine's Day Ain't Over Yet

    Valentines Day, Taylor Swift Warner Bros. / Ron Batzdorff

    Valentine's Day did not suffer a Valentine's Day hangover.

    The all-star romantic comedy, featuring Julia Roberts, the Taylors (Swift and Lautner) and loads more, set a President's Day weekend box office record with a big fat $66.9 million Friday-Monday, the latest estimates show.

    The Lightning Thief ($38.8 million) and The Wolfman ($36.5 million) held their positions; Avatar ($30 million) added to its substantial bottom line. More results:

    Valentine's Day may no longer be compared with He's Just Not That Into YouV-Day almost doubled—doubled—the Friday-Sunday debut of that 2009 ensemble hit, and smashed Ghost Rider's old President's Day weekend record. V-Day, in fact, made more money in three days than Ghost Rider made in four.

    It was a record President's Day weekend for all of Hollywood, not just Valentine's Day. Four films made at least $30 million; five films made at least $15 million.

    Of the weekend's major new releases, Valentine's Day made the most, and cost the least, with a reputed budget of about $50 milion.

    The $95 million Lightning Thief, full name: Percy Jackson & the Olympians: The Lightning Thief, Not to Be Confused for Harry Potter, Although We Wouldn't Mind If You Did—Confuse Us, That Is, and the $150 million Wolfman both opened OK. But, given their budgets, both have a ways to go.

    Can Avatar become the first movie to hit $700 million domestically? With nine weekends-plus now in the books, the James Cameron Oscar contender stands at nearly $670 million.

    One more remarkable Avatar thing: The movie finished fourth for the weekend—its lowest ranking yet—but its Friday-Sunday performance of $23.5 million was actually up from last weekend's.

    Dear John, the movie that upset Avatar last weekend, fell four places, to fifth, one spot below Avatar. But the $34 million romantic drama is still a winner: It took in another $18.8 million through Monday, and hit $56.7 million domestically.

    Robert Downey Jr.'s Sherlock Holmes ($1.9 million Friday-Monday) slid out of the Top 10 after seven big weekends, and $204.4 million. The no-star Legion ($2.2 million; $38.3 million overall) got cut after three weekends more than big enough to cover its $26 million budget.

    On Sunday, Denzel Washington's The Book of Eli lost its Top 10 status, but by the time the full holiday weekend standings were out, it was back among the elite, with its $4.4 million Friday-Monday gross just edging When in Rome's $4.2 million.  

    Here's an updated rundown of the holiday weekend's top-grossing films from Friday-Monday, per estimates compiled by Exhibitor Relations:

    1. Valentine's Day, $66.9 million
    2. Percy Jackson & The Olympians: The Lightning Thief, $38.8 million
    3. The Wolfman, $36.5 million
    4. Avatar, $30 million
    5. Dear John, $18.8 million
    6. The Tooth Fairy, $7.7 million
    7. From Paris with Love, $6.8 million
    8. Edge of Darkness, $5.7 million
    9. Crazy Heart, $5 million
    10. The Book of Eli, $4.4 million

    (Originally published Feb. 14, 2010, at 8:37 a.m. PT)


    This weekend's movies are history. See what movies hope to make history  in our Movies From the Future! gallery.



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