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We Just Can't Quit Speidi

Before you ask Spencer and Heidi Pratt why they won't go away, ask yourself: Have you encouraged them?

Last night, with the Pratts already set to appear on the Hills' season finale and in an MTV special on their wedding, some 6.4 million still decided to check out the shampoo-label-conscious couple on I'm a Celebrity…Get Me Out of Here!

From 8 to 10 p.m., per preliminary Nielsen estimates, the reality show's season premiere beat The Bachelorette (6.3 million) and tied CBS' no-slouch comedy reruns for first place among adults 18-49, who ought to know better than to enable camera-hogs.

Elsewhere, Medium wrapped its fifth season and showed NBC what it'll be missing when the Patricia Arquette series moves to CBS: a steady show that draws 7.4 million viewers.

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