It wasn't that long ago that bloggers were causing a stir in the fashion industry for being seated front row during Fashion Week.
The feeling was that bloggers were "bloggers," emphasis on the quotation marks, while editors were the ones who should be relegated to the front rows.
Now in 2014, not only have top bloggers become major brands themselves, but they are pulling some serious salaries. Like, million dollar salaries.
WWD breaks it all down in a deep dive, and while we knew top bloggers like Leandra Medine of Man Repeller and Aimee Song of Song of Style were doing very, very well, we didn't realize the staggering fees they get paid for appearing at a store opening or writing a dedicated Instagram post.
Bryan Grey-Yambao, or Bryanboy, has built up his brand so much in the past years that not only does he collaborate with major designer labels and host events, the highest appearance fee he ever received was $40,000, WWD reports. He was paid that much to attend the ribbon cutting ceremony at the Siam Center in Bangkok last year.
A source inside Rebecca Minkoff revealed to WWD that blogger Aimee Song was paid $5,000 to post a picture on Instagram of herself wearing a pair of shorts from the brand, although the chief executive officer at Rebecca Minkoff denied the fee.
And it used to be that the top bloggers were the NYC or LA-based ones who were close to the action, but Salt Lake City-based Rachel Parcell of Pink Peonies is set to earn just under a million dollars this year from affiliate programs alone.
The takeaway here? Bloggers make bank. Top bloggers, that is.
What do you think of these million dollar blogger salaries?