According to Don LaFontaine, a car insurance commercial changed his life.
"There goes any anonymity I might have had…," LaFontaine mused on his Website.
The popular 2006 Geico commercial helped the larger public put a face to the authoritative baritone they'd heard for four decades, in more than 5,000 movie trailers, and in countless TV commercials, TV specials and network promos.
When LaFontaine passed away Monday at age 68, he was as famous as a rarely seen Hollywood figure can be.
Maybe LaFontaine would have suggested the Geico spot was the source of his celebrity. But his "greatest hits," 10 classic LaFontaine-voiced trailers compiled this week by the London Independent, leave no doubt.
LaFontaine's "Voice of God" was the star-maker.
Other notable recent passings: