Calvin Klein has opted for black and white again in its latest scent ad. Most TV stations, however, have simply opted for black.
U.S. broadcast networks are refusing to air the commercial for the CK fragrance Secret Obsession, which features a mostly bare Eva Mendes tossing about on an unmade bed.
"Between love and madness lies obsession," the actress and CK underwear model, who's also appearing in print ads for the perfume campaign, whispers seductively. "Love...madness. It's my secret."
In a world full of Viagra and condom commercials, what sends the steamy spot over the top, apparently, is the hint of a nipple seen at one point as Mendes caresses her own chest.
But while the bit o' nudity may make the ad ban-worthy to some and cable networks will show only an edited version, TV watchers abroad are going to get to see the whole darn thing.