Universal Makes Date With Bruno

Forget Borat. Austria's favorite fictional gay TV reporter is ready to assault multiplexes

By Josh Grossberg Jun 18, 2008 7:01 PMTags
Sacha Baron Cohen, BrunoUniversal Focus

Bruno is all set to pull a Borat.

Universal has announced that Sasha Baron Cohen's latest R-rated comedy romp, Bruno—featuring the funnyman as a flamboyant fashionista with a penchant for tight leather clothing—will sashay his way into theaters May 15, 2009.

The film marks Cohen's follow-up to 2006's Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, which raked in a glorious $128.5 million in domestic ticket sales and landed such phrases as "sexy time" and "is niiice!" into the pop-culture lexicon.

Bruno will have some fierce competition, going up against Angels & Demons, Sony's prequel to The Da Vinci Code starring Tom Hanks. The following week will see Warner Bros.' Terminator Salvation: The Future Begins and Fox's Night at the Museum II: Escape From the Smithsonian.

No word yet on Bruno's full title or plot, but there are signs the film will take its cues from its predecessor by following the titular character as he takes his show on the road. For example, video footage of Cohen in Bruno mode hamming it up with an unsuspecting public at a Kansas airport surfaced on the Internet a few months ago.