ABC/CHRIS CHAVIRAOprah Winfrey might want to savor the honor this time around.
Despite seeing viewership of The Oprah Winfrey Show dip by 7 percent this year and circulation of her namesake magazine falling by 10 percent, the queen of all media remains at the top of Forbes' list of the world's most powerful celebrities for the second year in a row.
Winfrey retained the ranking based on her pretax income of $275 million over the past 12 months. That's in addition to other factors, including Google hits, press clippings, TV/radio mentions and the number of times a celeb graces the cover of the tabs, the magazine stated on its website.
The 54-year-old talk-show host was certainly aided by plans for her to debut the Oprah Winfrey Network in partnership with Discovery Communications next year, along with a three-year $55 million deal she signed with XM Satellite Radio.
Grabbing the No. 2 spot was golf champion Tiger Woods, who earned $115 million both on and off the green.
Hollywood's most glamorous and gossiped-about couple, Angelina Jolie and Brad Pitt, came in third and 10th respectively. While she raked in only $14 million, Angie more than made up for it with a No. 1 Web ranking, thanks to the media's obsession with the impending birth of their twins, her activism and her movies Beowulf and A Mighty Heart. Pitt, on the other hand, netted a bigger payday—$20 million—but was much lower in press mentions, helping him barely eke out the No. 10 spot.
Popster Beyoncé Knowles took fourth place, thanks to selling $50 million in ticket sales for her most recent tour as well as an ever-expanding business empire that includes fashion, film and publishing deals.
Soccer superstar David Beckham, now playing for the Los Angeles Galaxy, actor Johnny Depp, and Beyonce's hubby, Jay-Z, nabbed fifth, sixth and seventh respectively.
Last year's blockbuster reunion tour helped The Police to the eighth spot. The made $115 million after selling more than $200 million in tickets and playing to 4 million fans in stadiums and arenas around the world.
Harry Potter author J.K. Rowling conjured up ninth after publishing last July the final book in her vaunted fantasy series, Harry Potter and the Deathly Hallows, which has since sold an astounding 44 million copies. In total, the Harry Potter books have sold over 375 million copies worldwide and made her a billionaire and Britain's wealthiest woman, behind the Queen.
Just missing the top 10 were Hancock star Will Smith, singer Justin Timberlake and Indiana Jones director Steven Spielberg.
This year's survey also featured 27 newcomers, including Daily Show host Jon Stewart, The Office's Steve Carell and reality star Lauren Conrad.