David Beckham, Giorgio Armani ad

Steve Jennings/WireImage.com

Even David Beckham is impressed by how massive he looks in those Emporio Armani ads.

On his blog, he writes about going to the big unveiling in San Francisco: "To be honest I was amazed by the huge billboard poster outside Macy’s department store, but even more amazed by the amount of people who turned up to see it! I’m always surprised by the amount of attention certain things create."

True. Hard to believe anyone would take a brief moment to note a giant in underpants looming over the city, right?

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