ESC: Dior, Winnie Harloe

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If people don't know it's designer, did it really happen?

The '90s were a flashy time in fashion: The Louis Vuitton monogram print was a basic essential in Hollywood, while in suburban high-schools across the country, Coach's double Cs gave you just enough cool factor. You got cred if you had a sweatshirt that read Sean John, Fila or Tommy Hilfiger across the chest...and even more points if you paired it with the Adidas stripes. 

Needless to say, logomania is back—with luxury designer brands driving home the trend. For the past few years, creative directors, like Alessandro Michele of Gucci, has banked on the idea that designer apparel reflects status, and millennials love to flaunt what they got. Heavily branded garments are just that and more approachable for daily wear than, say, a couture dress right off the runway. Enter: the wave of loud and proud Gucci belts, tees and sweatshirts. 

Unlike the ubiquitous '90s when every brand did the same thing, designers today put their own spin on the trend. Fendi—which is having a major resurgence right now, partly due to the Hadids and Kardashian-Jenners repping the logo—keeps it simple, featuring its double Fs on every silhouette and shape. On the other hand, hip It girl label Off-White keeps its branding to slivers of fabric at the waistband or down shorts or pant legs. Christian Dior is even more minimal, mostly featuring its name on underwear and bra straps. 

There's no doubt that the trend is fun and nostalgic, but does its obvious nature take away from the real fashion? If your outfit says Balenciaga from head to toe, is there room to showcase thoughtful styling and wardrobe coordination? Are we too focused on what the label is rather than what the look means?

Keep scrolling to see all the ways celebrities are wearing this fashion craze. 

ESC: Gigi Hadid, Fendi, Celebs in Designer Logos

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ESC: Chloe Grace Moretz, Fendi, Celebs in Designer Logos

Jacopo Raule/Getty Images

ESC: Rita Ora, Fendi, Celebs in Designer Logos

Neil Mockford/GC Images

ESC: Hilary Duff, Gucci, Celebs in Designer Logos

starzfly/Bauer-Griffin/GC Images

ESC: Sofia Richie, Gucci, Celebs in Designer Logos

BG002/Bauer-Griffin/GC Images

ESC: Niecy Nash, Gucci, Celebs in Designer Logos

Robert Kamau/GC Images

Rihanna, Balenciaga, Celebs in Designer Logos

Renato Marzini/Splash News

ESC: Liam Payne, Balenciaga, Celebs in Designer Logos

Marc Piasecki/GC Images

ESC: Kendall Jenner, Balenciaga, Celebs in Designer Logos

Marc Piasecki/GC Images

ESC: Gwen Stefani, Moschino, Celebs in Designer Logos

Josiah Kamau/BuzzFoto via Getty Images

ESC: Cardi B, Moschino, Celebs in Designer Logos

Thaddaeus McAdams/WireImage

ESC: Gigi Hadid, Moschino, Celebs in Designer Logos

Gardiner Anderson/Bauer-Griffin/GC Images

ESC: Bella Hadid, Dior, Celebs in Designer Logos

Nicholas Hunt/Getty Images for Dior Beauty

ESC: Dior, Winnie Harloe

Kirstin Sinclair/Getty Images

ESC: Sienna Miller, Dior, Celebs in Designer Logos

Stephane Cardinale - Corbis/Corbis via Getty Images

Now you tell us: Are you into the designer logo craze or totally over it?

RELATED ARTICLE: Channel Reese Witherspoon's Spring Vibes With Dresses Under $100

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