Taylor Swift, Magazine


It's a new era.

Taylor Swift has officially taken her fans out of the 1989 era and landed them in Reputation. With the change in eras has come a change in Swift as well. Starting at the beginning of this album cycle, Swift has shown everyone that she is living her life for her, doing things on her terms and loving every minute of it.

Swift stepped out of the spotlight for most of 2017 and when she returned she had a new outlook on life and a new style. Instead of perfectly polished, Swift is giving us casual and cool, with an edge, which parallels the tone of her new music.

Let's take a look at Swift's Reputation style!

Taylor Swift

C Flanigan/FilmMagic

The singer showcases one of her favorite patterns at the 99.7 NOW's Poptopia concert in San Jose, California.

Taylor Swift, 99.7 NOW! POPTOPIA

Tim Mosenfelder/Getty Images

Swift opts to wear a mesh top under her plaid top.

Ed Sheeran, Taylor Swift

Tim Mosenfelder/Getty Images

Swift performs with Ed Sheeran.

Taylor Swift, Inglewood Jingle Ball 2017

JB Lacroix/ WireImage

The singer sports a sequined snakeskin top and black shorts as she performs onstage.

Taylor Swift, Tiffany Haddish, Saturday Night Live


The singer wears a black plaid sweatshirt while promoting the episode with host Tiffany Haddish.

Taylor Swift, SNL, Saturday Night Live

Will Heath/NBC

The singer wears a loose-fitting, long sleeve black crop top and shorts.

Taylor Swift, The Tonight Show

Andrew Lipovsky/NBC

The singer sports a shimmering hoodie.

ESC: T-Swift Snake Look

Instagram: bestpeopleinlifearefree

At the Secret Sessions event to preview her new album for fans in October 2017, Swift sported tousled hair, a pair of $2,400 black leather Gucci stiletto boots with a venomous coral snake design, her signature red lipstick and a big grin.

Taylor Swift, Reputation Magazine

Mert & Marcus

A trend we're seeing (and loving) in T.Swift's fashion recently is the long sweater, short shorts and high boots look. The singer rocks this style on the Reputation Vol. 1 magazine cover above.

Taylor Swift, Reputation Magazine

Benny Horne

Swift is still rocking her signature red lip, but she's changing it up in the wardrobe department. Giving us camouflage jackets, curly hair and a ready to take on the world vibe.

Taylor Swift, Look What You Made Me Do, Music Video

Big Machine Label Group, LLC

Here's Swift wearing a signature Reputation ensemble in the "Look What You Made Me Do" video. We're loving those high pink boots!

Taylor Swift, New Year's Day, TGIT


During her performance of "New Year's Day," Swift added a little edge to her outfit by sporting a sweater with a cut-out on her upper right arm. Also she's wearing a "J" initial (Hi, Joe Alwyn!) on her necklace, just like she said in "Call It What You Want."

Taylor Swift, Magazine


Swift shows us another casual, cool Reputation look on the back cover of her Vol. 1 magazine.

Taylor Swift, Merchandise, Snake


You can step into Swift's style with her Reputation merchandise, available on the singer's website.

Taylor Swift


Swift's style, shown here in a clip from her behind-the-scenes "Call It What You Want" video, has a cute and cozy vibe. Swift is in a happy place in her life and that reflects in this photo. A smile is the best accessory of all!

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