Meet Paris Hilton 2.0.
Love her or hate her, there's no denying Hilton is one of the savviest stars of her generation. Using her status as a hotel heiress, she became a jet-setting socialite, eventually scoring her own reality series, The Simple Life, which ran for five seasons from 2003 to 2007. Her arrests, breakups and conflicts made headlines for years, all while Hilton furthered her fame with MTV's Paris Hilton's My New BFF (and its two international spinoffs) and Oxygen's The World According to Paris. Since then, Hilton has worked hard to move past the image she perpetuated.