Naomi LFW
Naomi Isted

Heels versus flats

You're desperate to stand out from the crowd and wear the gorgeous set of heels you recently invested in, but can your feet really take the pace? Unless you're the editor of a glossy mag or a celebrity, there's little chance you'll have a personal driver to ferry you around the shows. So the key to donning those heels is to take a light pair of flats in a tote bag. Wear your heels during the shows but as soon as it's over swap for flats, glam and practical.

Naomi LFW Article


So you're planning your outfits for Fashion week, but can't rely on the Great British weather. Don't despair!  The key is to layer your looks. You may well be waiting outside in queues or running around to shows like a crazed lunatic. The best way to stay cool without freezing or sweating from all the madness is simple layers. Think of pairing a light top and trousers or long dresses with a handy leather jacket or if you're going for a short dress or skirt, team with a lightweight oversized long coat.

Naomi LFW Article
Naomi LFW Article


So much work and hype has gone into Fashion Week, so be sure to have the right equipment to capture the collections and all the fabulous street styles. If you're into photography or blogging try and invest in a decent camera that's also easy to upload. If you're using a DSLR camera, make sure you have a backup memory card and don't forget to charge your cameras, phones and devices the night before – even better take a portable charger with you such as the JOOSA power charger.


If you've ever worked at a magazine, for a fashion PR Company, or a designer you know that Fashion Week is not for the faint-hearted. It's an amazing buzz and everyone is high on frantic adrenaline rushing from one show to the next but it can be quite draining. It's easy to forget to eat and drink,  so make sure you carry a few essentials. Here's the fuel you need to carry to keep you going; water or coconut water is a must to re-hydrate you, bananas and nuts are a healthy snack and light to carry.

The Bag

If you love fashion you will no doubt love accessories, every fashionista has the hard decision of choosing the right bag for fashion week. Sitting on the Front Row its easy carry a clutch, job done. But for those of us less privileged you have to think practically. Either find yourself a sleek leather tote which doesn't look too bulky but gives you space to carry your essentials or opt for an oversized pouch for your small essentials and a canvas tote for the annoying unnecessary bits that can be hidden under your seat.

Naomi LFW Article

And for some insider knowledge


If you can get to shows mega early try your best to. Why? Because if you're at the start of a queue you can get inside first and plop yourself up on a sneaky seat near the catwalk if you have a standing ticket. Obviously don't sit on the Front Row, or you may be very embarrassingly escorted somewhere else once everyone else sits down!  Try to get on to the edge of a row, and just act like you should be there. The PR's are so busy they won't focus on the odd seat. 


You're a student or blogger who's just started out and it's your dream to attend some Fashion Week shows but how to get those gold dust tickets? The fashion scene can be very snobby so  there may be little chance you will make it even to the smaller shows. Do an internship with a magazine and get friendly with some Fashion PR girls. Plan to attend some regular fashion events way before fashion week and network like crazy. 


If you are desperate to become a face in the fashion world as a stylist or blogger, make sure you get noticed. There's tons of photographers out in force desperate to snap outrageous and creative looks. The key to gracing the street style pages is to wear outfits that are unusual, creative and different. Don't follow the trends but be a trendsetter. Look for inspiration at different international fashion weeks and what those fashion bloggers or influencers have worn.

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