InstagramWhitney Port doesn't have time for the naysayers.
The reality star recently posted a makeup-free selfie that was accompanied by a lengthy caption that slammed followers who would post negative comments regarding her bare look.
She began, "Hi guys. So I don't want to come off as preachy AT ALL! But lately, when I post a pic of myself without makeup on @instagram, people hate- telling me I look dead or anemic or whatever! Over it!"
Port continued, "I struggled with my skin A LOT growing up. I had terrible acne throughout high school and college and finally got it under control in my mid 20's. I've learned that keeping it healthy and clear is mostly due to keeping it clean. I TRULY think the key to inner and outer beauty isn't about all the things we can buy to cover up our skin but how we can embrace our skin and keep it healthy. Clean skin is in."
And just like that, a new movement was born.
"The more I keep it clean, the better condition it's in. And when you do decide to put a little makeup on ( I mean, we all do) our skin is a pure foundation for it to live on! So goodbye haters! I'm gonna embrace my bare, colorless, pale and ghostly skin because I don't need to hide behind anything. I urge all you out there to not be afraid of showing that beautiful, bare face of yours to the world. Join me and tag all your clean skin selfies using the hashtag #OurCleanSkinIsIn Let's do this!!!"
A number of celebs have been brave enough to share their au naturel mug on social media in the past, and some have even faced critics head-on, too.
One of the more recent examples is Disney darling Zendaya, who came to YouTube makeup artist Shannon C.'s defense when a Twitter user mocked her barefaced selfie.
Zendaya responded to the user's tweet with her own makeup-free photo and captioned it, "@Manstagram_ that awkward moment when this tweet is irrelevant cause she's slaying both ways #wannaborrowmyglasses."
Boom. Drops makeup brush, walks off stage.