Turns out everything Kendall Jenner touches doesn't turn to gold—it turns to red!

After gratuitous behind-the-scenes teasers, Estée Lauder is finally releasing Ms. Jenner's first full-length fragrance commercial and trust us—it was worth the wait. Dubbed Modern Muse le Rouge, the 30-second clip brings forth yet another superpower harnessed by the It-model. And instead of controlling time or conjuring up chic accessories out of thin air, Kendall's gift is the ability to turn everything she touches her signature shade of rogue.  

ESC: Kendall Jenner, Estee Lauder

Estee Lauder

In the opening seconds of the vid, the E! star's tailored black suit is transformed into the bold crimson shade after she spritzes herself with the fragrance. Next, she swipes on a smidge of rogue lipstick—we're going to assume it's her custom Estée Lauder "restless"—and takes a stroll through the street turning flowers, sidewalks, stoplights and everything in between her signature shade of red.

"It was not just about capturing the scent of red, it was about capturing a state of mind, a vibrant, dramatic attitude," Karyn Khoury, Senior Vice President of Corporate Fragrance Development Worldwide for Estée Lauder Companies, explained of the alluring scent. "This woman inspires others through her unwavering confidence, glamour and sophistication. She lives her life to be noticed–and every ingredient in this scent was carefully selected to reflect that."

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