Ben RitterKate Upton is adding another high-profile partnership to her already impressive résumé.
The 21-year-old model is the new face of Bobbi Brown, the duo revealed on Good Morning America Friday.
The makeup mogul told Robin Roberts that the Sports Illustrated cover girl is "incredible" and a "strong woman."
"Everything is about the inner beauty," the blond bombshell admitted. "Bobbi possess that in her brand," she added.
Shortly after the announcement, the cosmetics giant unveiled their first campaign photograph with Upton on Twitter.
"Excited to work w @KateUpton as new face of @BobbiBrown. She's beautiful, confident & creates her own rules," the brand shared, along with the stunning snapshot.
In addition to Bobbi Brown cosmetics, Upton was named the face of Express last week and is the first celebrity spokesperson to appear for the fashion retailer in the past decade.
Upton and Brown also recorded a candid conversation about beauty secrets, their role models and the importance of self-esteem.
"It's really inspirational to see a woman who feels so good and so confident," Brown tells Upton. "You do what you feel and you don't follow anyone's rule. You are not like anyone else, you are completely individual and independent."
"Coming from you, that's pretty amazing," Upton gushed. "Definitely my mom gave me a lot of confidence."
Upton's first campaign will be released in July.