And we have an inside look at Harry Styles, Louis Tomlinson, Niall Horan, Zayn Malik and Liam Payne shooting their commercial to prove it!
"We've tried to almost do like a spoof advert of the perfume adverts," Malik said in a behind-the-scenes interview at the shoot. "We're trying to have fun with it a little bit and kind of make it One Direction."
So, what exactly does giving an ad a One Direction twist mean? Why, throwing fruit, hugging props and hiding in giant boxes, of course!