Saturday Night Live's "Djesus Uncrossed": Sears Pulls Online Ads Running With Controversial Sketch

Retailer opts out of Internet spots attached to the skit after receiving complaints from customers

By Alexis L. Loinaz Mar 07, 2013 1:42 PMTags
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Looks like one advertiser is feeling particularly cross these days.

Sears has decided to pull online spots attached to Saturday Night Live's controversy-baiting sketch "Djesus Uncrossed" after the some of the retail giant's customers purportedly balked at the ad placements.

The retailer, however, reiterated that the yanked spots didn't represent an all-out SNL blackout and that they may still run ads on the show.

"We received customer feedback about our ads running on NBC.com and Hulu in a rotation with other advertisers around the online rebroadcast of that particular SNL episode," Sears said in a statement to The Hollywood Reporter.

"We informed customers that it wasn't supposed to happen, and while going forward we may advertise on the broadcast, we've taken steps to ensure that our commercials do not air online exactly as they did in this situation," the retailer added.

In the movie-trailer spoof, Django Unchained's Christoph Waltz sends up his Oscar-winning film with a mashup in which he plays a resurrected Jesus Christ seeking revenge.

The spot quickly earned the ire of fundamentalist Christian group American Family Association, which issued a press release blasting the sketch as "blasphemy" and claimed that both Sears and JCPenney had pulled their ads from the show.

An insider, however, denied to E! News that both retailers had abandoned the show, saying, "There is a great relationship between [Sears and JCPenney] and NBC Late Night."

(NBC and E! are both part of the NBCUniversal family.)