Leave it to Adam Levine to pop in a naughty word whenever the opportunity presents itself.

The Maroon 5 frontman talked with E! News' Kristina Guerrero during the launch event for his eponymous debut fragrance for Macy's, and Levine was quick to joke about what the scent smells like. 

"It smells like s--t," he quipped.

But then he got serious and told us, "It smells really good. Well, I couldn't really conceive the idea of not loving whatever it was. The task was to make something that I would wear. So that was a process and we finally came to a great conclusion and it smells great. I fully endorse it and I'm really happy because it has my name on it."

The Voice coach also tweeted about his new fragrance and reassured both genders that it will not serve against them.

"2 facts about my fragrance 1 men wont smell like a bad 80s movie 2 women wont smell like a stripper (not that theres anything wrong w/ that)"

And the third fact—it does not actually smell like you-know-what.

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