After three decades of numerous, highly effective marketing initiatives in the popular music sector, longtime pitchman John Lydon (aka Johnny Rotten) is franchising his trademark "angry Brit" character to the Country Life British Butter conglomerate. Utilizing the caustic sneer and zany, bug-eyed expression that created tremendous brand loyalty for previous projects, Lydon again optimizes consumer recognition, this time for the creamy Anglo breakfast spread. The virgin butter pitchman is rumored to be in sponsorship talks with Sunny Delight, Tampax and Rolling Rock beer's upcoming offshoot, Rolling Punk Rock.