Russell Simmons, Kanye West

J.B Nicholas / Splash News

Theraflu big wigs are giving Kanye West the cold shoulder over his new song, named after the cold and flu-calming brand.

Shortly after releasing "Theraflu," the hip-hopper came under fire from Theraflu reps, who told E! News, "Novartis Consumer Health, the maker of Theraflu, is aware of a song recently released by rapper Kanye West, which contain references to Theraflu in its title, lyrics and artwork. Novartis Consumer Health in no way endorses or approves of the references or use of the image and likeness of Theraflu® in this manner."

And they aren't the only ones miffed by the single...

PETA is also peeved about the song, due to this particular lyric from the loquacious rapper: "Tell PETA my mink is draggin' on the floor." 

"What's draggin' on the floor is Kanye's reputation as a man with no empathy for animals or human beings," PETA Senior Vice President Dan Mathews tells E! News in a statement. "He's a great musician but doesn't seem to have the fashion sense to design anything more than caveman costumes.  We keep hoping that one day he'll find his heart and join evolved style icons—including Russell Simmons, Pink and Natalie Portman—who have dropped animal skins."

—Additional Reporting by Sharareh Drury and Maureen Heaton

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