Smell that? It's the aroma of yet another Madonna controversy!

The pop superstar's racy new perfume ad left a bad stench among ABC TV execs, who have reportedly asked her to make some changes to the flesh-flashing spot in order to cover up her girls gone wild.

Another day, another brouhaha: Yep, Madge's latest promo assault is clearly and cannily in full swing.

How far did she go this time?

According to the New York Post, ABC brass balked at revealing footage of Madge's breasts and butt in the 30-second spot for her new fragrance, Truth or Dare, and are pushing for some digital touch-ups before they deem it suitable for airing.

"ABC viewed the ad [and] came back with a list of changes," a source reportedly told the paper. "They say they want her bra digitally made bigger, and to extend higher to cover more of her chest, and her corset longer to cover more of her bottom. ABC also wants to cut another suggestive scene where Madonna writhes around."

The black-and-white ad, which hit YouTube yesterday, shows the star cavorting in fetishistic black getups that evoke her Erotica heyday, laced with a little Vogue glam.

MORE: Madonna vs. Piers Morgan, Twitter Edition—Is the Girl Gone Wild Really Banned From His Show?

At one point, she dons a naughty black mask and briefly cups her breast—all to the strains of her new single, "Girl Gone Wild," which itself created its own hullabaloo with Girls Gone Wild creator Joe Francis.

The music video for the song was also recently deemed too raunchy for YouTube, which slapped it with a security age restriction.

Ah, Madge. Gotta give it to the warhorse diva: After all these years, she still knows how to spritz on some smelly controversy.

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