Who would've thought picking a fight with Kim Kardashian would result in so much media mileage? Oh, right. Everyone.

As it happens, Jon Hamm found himself once again unable to escape a mention of his mini-feud with the E! reality starlet when he stopped by Late Night With Jimmy Fallon last night.

And while the inevitable direction of the questions is probably approaching something close to second nature for the Mad Men star, it's something Jason Statham may now need to familiarize himself with, seeing as how the British action man has seemingly picked up the feuding mantle where Hamm left off...

Fresh off renewing his diatribe against the reality star on the Today show this week, Hamm kept his comments simple this time around, simply reacting to a mention of his headline-grabbing comments made by Fallon at the top of their interview.

"Man, you've been busy, and congratulations, good stuff," Fallon said.

"It's good problems, it's a good kind of busy," Hamm responded, prompting Fallon to add, "You also had the Kardashian thing, that was not good problems."

"Well, that's not really a problem, is it?" Hamm said, prompting quite a fairly approving reaction from the crowd.

Jon Hamm, Kim Kardashian, Jason Statham

Kevin Winter/Getty Images; Kevin Mazur/Getty Images; Sara De Boer/startraksphoto.com

"It depends on how you look at it, that's right," Fallon conceded.

Meanwhile, though Hamm's verbal assault seems to be winding down, Statham's has picked right up, as the Expendables star and Rosie Huntington-Whiteley's better half decided to wade into the mire during an interview with Details this month.

When asked by the magazine whether the current king of action films thought of himself as a brand, he responded, "F--k no, why should I? F--k 'em. Kim Kardashian's a brand."

Yeah, and a damn lucrative one at that. Is that all you got, Jason? If so, we're thinking Kim's going to be crying all the way to the bank.

In any case, just yesterday Kim proved that she would be taking the high road throughout this incident, telling Ryan Seacrest, "It's all about trying to stay focused and keep everything positive. It really takes a lot more energy and effort to be harsh than to say something nice and be positive."

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