Gwyneth Paltrow

Sara De Boer/

Score another one for her Goopness.

Gwyneth Paltrow has landed a job as the face of Coach. The actress-singer-author is set to star in the brand's 70th anniversary campaign, which will run in fall 2011 and spring 2012.

"I grew up in New York City and I've always thought of Coach as the quintessential New York brand," the star said in a statement. "I will never forget getting my first Coach bag."

The handbag brand's president, Reed Krakoff, explained that Gwyneth is a "natural choice for this campaign...She embodies the spirit, energy and elegance of the Coach brand."

Before anyone gets too excited about the new collaboration, though, it turns out Gwynnie's ads—shot by fashion photog Peter Lindbergh on a Manhattan rooftop—will appear exclusively in European and Asian markets.

This isn't the first brand ambassadorship for the Country Strong star. She's also modeled for Tod's, Christian Dior and Estée Lauder.

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