Zoe Saldana, Sam Worthington, Avatar

WETA/ 20th Century Fox

It looks like Avatar's going to be all right. So long as it doesn't turn into New Moon

Hollywood's most expensive movie ever launched with a reported $73 million Friday-Sunday that fell short of 2009's opening-weekend record, but, with awards season and buzz primed to fuel weeks of ticket sales, set the James Cameron space epic on a course to potentially become one of Hollywood's top money-makers of all time.

Elsewhere, if the question was Did You Hear About the Morgans?, the box-office answer was no. 

Running through the standings:

Avatar's success may be determined, per Exhibitor Relations' Jeff Bock, over the next several days. If it keeps making money mid-week, if it stands down Sherlock Holmes next weekend, Bock said, it may be on its way to $300 million, a domestic take that would put it, more or less, among Hollywood's top 30 films of all-time.

Here's why it would be bad for Avatar to play out like New Moon: New Moon made more than half of its money in its first, crazy, record-setting 72 hours. If Avatar does that now—if it flames out fast—it's sunk like Titanic, the maritime disaster.

Among this year's openers, Avatar's weekend ranks as the sixth-biggest, behind Star Trek, Harry Potter and the Half-Blood Prince, X-Men Origins: Wolverine, Transformers: Revenge of the Fallen, and, at No. 1, New Moon, which broke the bank with nearly $143 million.

From the department of unfair comparisons, here's a look at Avatar versus Titanic, the movie: Avatar bowed on Friday with $27 million in 3D- and IMAX-boosted ticket sales; back in 1997, Titanic bowed with $8.7 million in 2D ticket sales, the equivalent of $14 million in today's sky-high prices, per Box Office Mojo.

Did You Hear About the Morgans? was a non-factor on Friday. with the panned Hugh Grant-Sarah Jessica Parker comedy putting up a meager $2.4 million opening day.

Stay tuned for the complete Top 10 rankings.

___________

Avatar's been nominted for Best Picture. Check out other noms our 2010 Golden Globes: Notable Nominees gallery

  • Share
  • Tweet
  • Share

We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences. By using the site, you consent to these cookies. For more information on cookies including how to manage your consent visit our Cookie Policy.