Why are we not surprised to hear that Jersey Shore star Mike Sorrentino is looking into trademarking his nickname, The Situation?
"I'm trying," Mike, 27, tells me from his home in the Garden State, where he's an assistant manager of a gym. "I'm in the process of it right now. I don't know if it's possible, but I'm trying."
And he has good reason. Merchandise emblazoned with The Situation is popping up all over the place...