Black-Owned Beauty Brands to Support Now and All Year Long

Expand your makeup, body, and skincare regimen with products from these favorite brands.

By Carly Milne, Carolin Lehmann, Marenah Dobin Jun 19, 2021 11:00 AMTags
E-comm: Black Owned Beauty Brands to Support

We independently selected these products because we love them, and we hope you do too. Shop with E! has affiliate relationships, so we may get a commission if you purchase something through our links. Items are sold by the retailer, not E!.

Many people have been exploring different ways to help amplify Black voices on every level. From peacefully protesting to donating money to engaging in self-education, taking a stand against workplace prejudice and listening rather than speaking or dismissing, and so much more, there's a lot we can do to make a bigger difference. But if you're not sure where to start, why not take a small step by shopping a Black-owned business in honor of Juneteenth (and beyond)?

Below, some of our favorite Black-owned beauty brands. This is by no means an exhaustive list, but we hope it encourages you to explore and find other brands from Black creators to add to your fave list as well.

Why Women Everywhere Love Rihanna's Fenty Beauty & Savage x Fenty


Nancy Twine founded Briogeo Hair Care based on her own experience of creating homemade hair products with her grandmother as a child...and then later, in her 20s, realizing that store-bought goods just didn't live up to their promises. Briogeo focuses on the basics with a line of high-performance hair care products that are natural, but deliver on their claims. There are no harsh sulfates, silicones, parabens and other drying and damaging ingredients, many of their products are vegan and the entire line is cruelty free.

Fenty Beauty by Rihanna

Rihanna created Fenty Beauty to address a void in the industry, seeking to offer products that performed across all skin types and tones. Her ultimate goal? To offer a makeup line that would include everyone, which is why her brand launched with a revolutionary line of foundations that addressed a wide range of hard-to-match skin tones. The brand focuses on creating formulas that work for all skin types, with a special focus on pinpointing universal shades.

Epara Skincare

Like many beauty business founders, Ozohu Adoh launched Epara Skincare to address something missing in the industry: namely, luxury skin care products that addressed the needs of women of color. Her products are formulated in a a U.K. lab using organic ingredients from Africa, designed to address dry skin, sun discoloration, issues related to free radicals and air pollution and more.

Pat McGrath Labs

Pat McGrath Labs is the creation of legendary makeup artist Pat McGrath, whose career spans over two decades of working with the top names in fashion. She's consulted for Giorgio Armani and Gucci cosmetics, and with her own brand has created fan-favorite lipsticks, eyeshadow palettes and much more.

The Mane Choice Hair Solution

Courtney Adeleye's hair empire started on YouTube, where she documented her healthy hair journey and shared her deep knowledge of ingredients. As a Registered Nurse with a desire to fill a gap in the haircare community, Adeleye launched The Mane Choice with two goals in mind: to beautify, but also to improve health from the inside out.

Carol's Daughter

Carol's Daughter launched in a Brooklyn, New York kitchen back in 1993, with a collection of homemade skin and haircare products crafted by Lisa Price. They became so popular at flea markets and festivals that she opened their first boutique in 1999. Since then, the company has expanded into their own online presence, selling at over 30,000 retail stores including Target. The brand's Healthy Hair Butter is even being featured in the Smithsonian National Museum of African American History and Culture in Washington D.C.

Shani Darden Skin Care

Celebrity esthetician Shani Darden won the hearts (and faces) of Hollywood with her exceptional skin care routines, so it's no wonder she launched her own line. While working on famous faces, Darden realized that many of the creations she wanted didn't exist, and that she could create them. Her most loved product, the Retinol Reform serum, lead to the launch of Shani Darden Skin Care.

Adwoa Beauty

This gender-neutral, clean beauty brand founded by Julian R. Addo caters to multicultural hair textures. Try their deep conditioning treatment

Bread Beauty Supply

This kit from Bread Beauty Supply includes everything you need to wash curly or textured hair. There's the Hair Wash Gentle Milky Hair Cleanser, the Hair Mask Creamy Deep Conditioner, the Hair Oil Everyday Gloss and the Bread-Puff scrunchie.

Step up your style with these Black-owned fashion brands.

—Originally published June 8, 2020, at 10:08 a.m. PT