Pop the bubbly!
On Saturday, the industry's biggest stars flocked to the Fanatics party at the Loews Miami Beach Hotel ahead of the 2020 Super Bowl.
And while people seemed to enjoy the annual celebration, many took a moment to honor the late Kobe Bryant, who was tragically killed in a helicopter crash on Sunday, Jan. 26 in Calabasas, Calif.
He and his 13-year-old daughter, Gianna Maria-Onore Bryant, were among nine people who passed away that morning.
At the Fanatics event stars like Jay–Z, Kevin Hart, Post Malone, Meek Mill, Jasmine Sanders and others all rocked Lakers jerseys with the NBA legend's famous number, 24.
The Kobe tributes won't stop this weekend either. Jennifer Lopez and Shakira recently announced they would honor him in a special way during the halftime show.
"I think we will all be remembering Kobe on Sunday," Shakira said at the Super Bowl press conference on Thursday. "We'll be celebrating life, and celebrating diversity in this country."
With that message in mind, take a look at the celebrities who took a moment to pay homage to the late Lakers legend during the Super Bowl festivities. Plus, see how your fave stars are celebrating and getting ready for the football game of the season.
The trio is ready to cheer on their favorite teams!
But first, lemme take a selfie...
The father-daughter duo enjoy a sweet moment on the field before the game starts.
The Hollywood couple watchs the Super Bowl from a VIP box.
The 27-year-old star delivers an incredible National Anthem performance while wearing Tacori jewelry.
Touchdown! The supermodel plays on the field ahead of the kickoff.
A-Rod hits the field with his teenage daughter, ahead of the game.
The couple that matches together, stays together! The longtime pair look ready for the 2020 Super Bowl celebrations.
The Breaking Bad stars reunite at the 2020 Big Game Big Give charity event at Star Island.
While attending Michael Rubin's Fanatics Super Bowl Party, The Chainsmokers performed and brought bottles of JAJA Tequila for the crowd to enjoy.
Let's party! The NFL stud and his supermodel girlfriend fill up a water gun with Sailor Jerry Savage Apple at Gronk Beac.
The Southern Charm star enjoys TWIX Candy Pop popcorn treats by Snack Pop at the annual Sports Illustrated "The Party" celebration hosted by Talent Resources Sports and ABG Entertainment.
The country music group performs their biggest hits at "THE NIGHT BEFORE," a RADIO.COM Event.
The baseball stud toasts to his Hall of Fame Induction with Buchanan's Whisky at a Star Island mansion.
Alex Paul and Drew Taggart celebrate Super Bowl weekend at TAO Group and David Grutman's Big Game Weekend presented by Element Electronics.
The rapper joins Big Boi and friends at the GBK Pre-Superbowl Lounge in Miami.
The "Press" rapper takes the stage at the Vewtopia Music Festival at Marlin's Park in Miami.
The socialite shows off her skills at the MCM x Rolling Pre-Super Bowl Event on Saturday evening.
Ciara steals the show with her chic jersey dress at the MCM x Rolling Pre-Super Bowl party at SLS Miami.
Diddy and DJ Khaled are all smiles on the red carpet as they attend the MCM x Rolling Pre-Super Bowl bash.
Name a more iconic trio! The country duo Dan + Shay perform with Demi Lovato at the Bud Light Super Bowl Music Fest.
The "Bad at Love" singer gives a knock-out performance at Night Two of BUDX Miami by Budweiser.
The Oscar winner lights up the room in a flashy bodysuit at the AT&T TV Super Saturday Night event.
Couple goals! The dynamic duo step out in style at the AT&T TV Super Saturday Night party.
Dapper as ever! Foxx steps onto the carpet in a grey tailored suit at the AT&T TV Super Saturday Night affair.
The Riverdale stars hit up the AT&T TV Super Saturday Night event in Miami.
Double trouble! The two look sleek and chic in their stylish ensembles at the AT&T TV Super Saturday Night celebration.
The Italian show designer and hip-hop star celebrate the launch of their collaboration, Giuseppe for Swae Lee at Saks.
The Marvel star is all smiles at the AT&T TV Super Saturday Night celebration.
Fieri attends the Wheels Up Super Saturday Tailgate party in Miami.