Alba Ad Confuses Teen

Jennifer Alba's shocking new voting ad campaign sends different messages

By Peter Gilstrap Sep 11, 2008 8:02 PMTags
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Politically aware star Jessica Alba’s striking new visual ad campaign for the voter group Declare Yourself is drawing a great deal of attention not only from the media, but from America’s youth, Alba’s main target. “I think it is important for young people to be aware of the need we have in this country to get them more active politically,” she stated. “People respond to things that are shocking.”

Yet the message is apparently unclear to some. After an initial viewing of the bondage-themed image, Danny Fosdyke, 18-year-old Youngstown, Ohio, resident, offered this statement to reporters: “Awesome! Is this for like, Hostel III? It’ll be cool to see Jessica Alba get tortured!”

When it was explained that the poster was designed to encourage young people to register to vote, Steck appeared puzzled. “Vote for what? Best movie where a hot chick gets tortured?”