Jessica Simpson: What Price Reality?

The savvy multitalent tackles foreign beauty

By Peter Gilstrap May 29, 2009 12:55 PMTags
Neck Rings, Jessica Simpson, Lip PlateAP Photo/Richard Vogel; Kevin Mazur/Getty Images; Brian Stevenson/Aurora/Getty Images

If there's anyone who can put a price on beauty, it's Jessica Simpson. The savvy multitalent has put not only a price but her name on all manner of fashion accessories, from shoes to sunglasses to perfume to a 17-inch curled clip-on human-hair wig (which goes for $317.95, in case you're in the market).

Now, Simpson is taking it one step further, pitching a new reality show, according to Us Weekly, called What Price Beauty?, which would feature curious Jessica traveling the world to explore different ideas of beauty. Apparently, Simpson will engage in "shocking things that women do to make themselves beautiful. Picture Fear Factor."

Poll

The Gussy Up Jessie Poll

Which look is best for Simpson?
Ethiopian lip plates
32.8%
Euro-style pits
35.9%
Thai neck lengthening
31.2%