Bar Refaeli, under.me

under.me

Fashion Police logo 80x80

If you're a former Sports Illustrated Swimsuit cover model then creating a lingerie line seems like a natural foray, right?

However, trying to sell that lingerie by posing nude, well, sure—that makes total sense.

Bar Rafaeli posed for some black and white nudes in a TV ad for her under.me clothing line, where she was seen smoking a cigar in a bathtub, lounging on an unmade bed and admiring herself in a mirror, natch.

The Israeli beauty is best known for her relationship with…

A-lister Leonardo DiCaprio, who she was in an on and off relationship with for almost six years and who, after seeing these pics, will likely feel twangs of regret.

When the line originally launched, the 26-year-old said, "I don't want my clothes to define me. And that's the idea behind under.me—a focused collection of beautifully-made basics that look good and feel amazing. That's all I need."

She then added, "Because underneath my clothes lies the real me. Nothing else."

What do you think of Bar's racy ad, does it make you want to buy a pair under.me undies?

The Fashion Police May 3 Poll
Do you think Bar posing nude is worth the risk or a failed flop?
67.2%
32.8%
  • Share
  • Tweet
  • Share

We and our partners use cookies on this site to improve our service, perform analytics, personalize advertising, measure advertising performance, and remember website preferences. By using the site, you consent to these cookies. For more information on cookies including how to manage your consent visit our Cookie Policy.