E!
It turns out Reese Witherspoon's cute button nose can't stay out of everyone's business. Chelsea throws Reese out of her office after she won't stop prying into what Chelsea makes in a year. Another friend bites the dust!
The writing staff gets a hold of the market research on the show, and it turns out focus groups hate them. Heather is old and out of touch, Jen comes across as bitter, Chris is creepy, Sarah is too provocative, and Brad is an elitist who doesn't connect with "urban" audiences.
Brad couldn't be more pissed about his "elitism" label and tries to connect with Loni by calling her his "nizzle," which he thinks is perfectly inoffensive, and she thinks is enough reason to smack the glasses off his face.