It's the new toy line based on the upcoming J.J. Abrams prequel due out in May. Except Kirk, Spock and the rest of the gang are just a little younger and a tad hipper.
Beam them up, Scotty!
A younger James T. Kirk and crew prepare for their first mission in a line of 6-inch figures
Autobots, watch out! Your new nemesis has arrived. Devastator combines other robotic vehicles into one bad jalopy.
One of the deadly array of constructicons that make up Devastator.
Soundwave, Megatron's right-hand robot.
Now you can pretend you're Shia LaBeouf with this lifelike Transformers figure.
Snake Eyes takes on his ninja nemesis, Storm Shadow, in the new line of action figures based on the upcoming movie.
One of our favorite of the new Joes previewed at Toy Fair: Duke clad in his Accelerator suit. Now that's couture.
A favorite stealth vehicle to take on the Cobra arsenal; note the figure's striking resemblance to Dennis Quaid.
Cobra Commander is off to work in a stylish, fully equipped SUV.
Cobra's dangerous in the air, especially with Night Raven on the prowl.
Mattel unveils new line of Caped Crusader toys tied to Cartoon Network's Batman: The Brave and the Bold.
Pick up miniature versions of Zac and the gang as they dance their way through senior year in Mattel's latest HSM cash-in.
A fairy tale set in New Orleans is the basis for The Princess and the Frog, Disney's first 2-D animated film in more than a decade. Here's Princess Tiana and her tadpole of a prince.