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Bad Bunny's rise to the top can be traced all the way back to Soundcloud, where the Puerto Rican trap artist first uploaded his rhymes only four years ago. His big break into the public consciousness came after he collaborated with J Balvin and Cardi B on "I Like It", which went on to top the Billboard Hot 100 chart. He also released YHLQMDLG this year, which is up for Album of 2020.
Becky G was discovered by Dr. Luke from uploading covers online and had her first mainstream success in 2015 when her song "Shower" placed on the top 20 of the Billboard Hot 100 chart. Her single "Mayores" with Bad Bunny led to other collaborations with Latin artists such as De La Ghetto and Daddy Yankee. In September, her collaboration with BTS's J-Hope on the song "Chicken Noodle Soup" hit over 200 Million YouTube views.
The 43-year-old reggaeton icon has changed the game in Latin music and hasn't slowed down over his long career. He's also collaborated on songs with other Latin artists nominated for the PCAs this year, such as J Balvin. He also currently has a reunion album in the works with his old group Los Cangris.
The Colombian artist has been actively in the music scene for a decade with much success. When Robin Thicke released a version of his infamous "Blurred Lines" to the Spanish-speaking markets, Balvin was a featured vocalist on the track. He's steadily released hits in the years since, and has performed across the U.S., Canada and Latin America. His fifth studio album Colores dropped in March.
Colombian reggaeton artist Maluma had his big breakthrough in 2015 with his album Pretty Boy, Dirty Boy, which topped the Billboard Top Latin Albums list. Maluma dropped his fifth studio album as a surprise for fans in August, it's called Papi Juancho.
Nicky Jam is one of the kings of Latin trap and reggaeton. He's frequently collaborated with other Latin artists including Daddy Yankee, J Balvin, Ozuna, and Anuel AA. In November of 2019 he released his album Intimo, and the same year a documentary about the making of the album called Behind Nicky Jam's Íntimo, which was produced through Apple Music. In March, the musician was honored with the annual Career Achievement Award at the Premios Tu Música Urbano 2020.
Colombian artist Karol G rocketed to fame in 2017 after her collaboration "Ahora Me Llama" with Bad Bunny became a hit. The Latin singer released her second studio album, Ocean, last year as well and collaborated with Anuel AA on "Secreto". The song is a steamy duet that's all the more exciting because the two are together in real life! Karol G also earned her eighth No. 1 on the Latin Airplay chart for her hit song "Ay Dios Mio."
Ozuna released his debut single in 2012 called "Imaginando." His breakthrough hit was the song "Si Tu Marido No Te Quiere." Over the course of his highly-successful career, he's sold over 15-million records making him one of the best-selling Latin artists of all-time. This year he also topped the U.S. Latin airplay chart for his singles "Mamacita, with the Black Eyed Peas, as well as "Caramelo."