Lauren Conrad
Famous for her tear-dripping mascara on The Hills, it makes sense Lauren Conrad would step into the beauty space. For her initial launch, LC released a range of lipsticks, a gloss, a liquid liner and more. Best of all? Her line is vegan, cruelty-free and made with eco-friendly packaging.
Kesha
Like many expected, the singer's eponymous beauty brand is full of whimsy and fun. From a wildly colorful eyeshadow palette to electrifying packaging, Kesha Rose is anything but basique. Plus, her products are cruelty-free, vegan and PETA-certified.
Lisa Rinna
The Real Housewives of Beverly Hills star can now add beauty mogul to her ever-growing resume! And in true Lisa fashion, her first-ever collection for Rinna Beauty featured three gorgeous lip kits—each including lipstick, gloss and liner.
Madonna
Feeling like a material girl? Madonna's beauty brand has you covered. Named after her moniker and 2012 album, MDNA Skin, is luxury in a bottle—literally, as the line includes products in the $150, $200 and $600 range.
Jessica Alba
The actress launched her makeup brand, Honest Beauty, in 2015—and it's been a household staple since. Some fans faves from her line: the smudge-proof liquid lipsticks, the dual-ended mascara and primer and face masks.
Drew Barrymore
The Golden Globe-winning actress first launched her Flower Beauty brand back in 2013. Since hitting the shelves, people have raved about its highly-pigmented blushes, nourishing lipsticks and durable setting sprays. Plus, most items cost fewer than a cocktail!
Tracee Ellis Ross
When it comes to beauty and fashion, Tracee Ellis Ross is always leading the way with her fun, fabulous and fierce lewks. So it was easy to see why she came out with her haircare line, Pattern. As the brand put it, it's "here to fulfill the unmet beauty needs of the curly, coily and tight-textured hair community."
Kylie Jenner
What started out as a demand for lip kits, Kylie Cosmetics has turned into a fully-fledged line. The reality TV personality sold a 51 percent stake of the company to Coty Inc. for $600 million in 2020. She has since launched several new collections.
Paris Hilton
Let's be real, the socialite has been in the beauty game. With her highly successful perfumes, it's no wonder she'd eventually launch her own cosmetics company. These days, however, Paris is focusing on skincare with her Pro D.N.A. line.
Cindy Crawford
Ever wonder how the '90s super looks so dang good? The 54-year-old star credits her skincare company, Meaningful Beauty. From neck treatments to SPF-infused day creams to plumping lip gloss, there's a little bit of everything.
Hayley Williams
Paramore's frontwoman is known for her wildly colorful hairstyles, so it's no surprise that she launched a line of "bright, bold and beautifully obnoxious" hair dyes.
Kim Kardashian
Like her baby sister, Kim Kardashian went full force with the beauty industry after launching KKW Beauty in 2017. Although she has since shut down the brand and KKW Fragrance, she released SKKN by Kim in 2022. The new line delivers "rejuvenation, nourishment, and an indulgent at-home experience designed to help people feel confident in their skin," according to a press release.
Millie Bobby Brown
The Stranger Things star announced her new beauty brand, Florence by Mills, in August 2019. Her line of makeup and skincare features a tinted lip oil, an eyeshadow palette, a peel-off mask, eye patches and more.