After "…Baby One More Time" became an immediate success, the team quickly got to work on making a music video worthy of the song.
Director Nigel Dick revealed on his official site his original idea for the video was very different and "sucked—so the label put me back on the phone with Britney who told me she wanted to make a video where she was stuck in a classroom thinking about boys."
Spears told Rolling Stone, "They had this really bizarre video idea, this animated Power Ranger-y thing. I said, ‘This is not right. If you want me to reach four-year-olds, then OK, but if you want me to reach my age group …' So I had this idea where we're in school and bored out of our minds." (The main love interest in the video was played by Spears' cousin, Chad Spears, by the way!)
As for the iconic schoolgirl uniform Spears sported? Like the concept of the video, It was all her idea.
"When we'd decided we were shooting in a school the stylist asked me, ‘What do you think Britney should wear?' And I replied: ‘Jeans, sneakers, T-shirt,'" director Nigel Dick stated on his website. "Britney's comment was: ‘Don't you think I should be wearing a school uniform?'"