After applying your face makeup (foundation, concealer, etc), place a pink-to-raspberry hue in the crease of your eyes, using a shading brush. Then, place the same hue under the eye, using a smaller, pointed brush.
Smashbox Photo Edit Eye Shadow Trio, Tag Me in Spiked Punch, $22
Sigma Beauty Modern-Eyes Brush Set, E55 Eye Shading, $37