"To be honest, I just want to see everyone wearing it," the musician claimed. "I want it to be part of pop culture. I want to walk down the street and see kids wearing it and women wearing it. I want to see the pope wearing it. I want to see [Barack] Obama wearing it. I want to see Elon Musk wearing it."
"Exclusivity is always important to me," he noted. and I will definitely do limited pieces and shoes with Puma. But for this first one, I'd love it to go to the masses. I haven't really been using anyone else as a reference for this side of the business, but I am definitely investing as much of my time into this as possible."
Note he said "first one." We guess you can expect more where this came from, folks!
"Usually when I reinvent myself, I like to get rid of everything in my closet and replace it with how I'm feeling during that album phase," The Weeknd commented. "It never changes drastically, though; rather just very slightly over time."