If you really want your eyes to pop, bright pigments are the answer. But, if you want them to pop and last, the makeup artist reminded us to "always have a good foundation, a base like a primer. I like the Laura Mercier primer." The primer provides a smooth surface, increases pigmentation and keeps the shadow in place. However, you don't necessarily need an eye primer. "If you don't have [eye primer], concealer works just as well. Sometimes I just put a little foundation primer on the eye. It's really all the same."