After Kourtney revealed the name of her signature shade of lipstick, Yves Saint Laurent Rouge Pur Couture in #13 Le Orange, tubes flew off the shelves. In 2011, Kourtney told XOJane: "The orange-y red color that I always wear is YSL, and it's so crazy now because I always say what it is [in interviews]. When I go to buy it, it's always sold out! Just that color, they have every other shade."
Admit it: Pre-Kardashian, you associated contouring with sports cars (so did we). But if there's one makeup look that the sisters K brought to the forefront more than any other, it's the technique of using makeup to shade and illuminate—making parts of the face pop and recede convincingly enough to spark did-they-or-didn't they plastic surgery rumors.
If the Kardashians were to co-opt a saying from Dolly Parton, it could be, "The longer the lashes, the closer to God." Major lashes have long been a beauty mainstay for the older siblings. In recent years, the family's long-lash army has expanded, as younger sisters Kylie and Kendall have adopted the look.
Khloé's dark-to-light strands is a style that has sparked countless dye jobs. For a fresh update on the look, try a less drastic and more washed-out take on the fade, like with this iteration.
A more glam take on the headband? To wear it closer to the temples, like Khloé and Kourtney are known to do, rendering it more like jewelry fit for Cleopatra than a look befitting of a twee schoolgirl.
Part beachy wave, part classic Hollywood, this loose wave is coiffed just enough to hold on to the sisters' trademark glam look while still looking SoCal relaxed.
When KUWTK premiered nearly a decade ago, it was only natural to think that the SoCal natives' always-golden skin was a result of beach-filled days. It didn't take long to realize the girls were packing some serious bronzer game. While their looks as of late have veered slightly more natural, a sun-kissed glow remains as one of their more memorable beauty looks.
Dying hair outrageous colors is a teenage rite of passage. Kylie's delve into dip-dyed blues and greens during the past year are a more sophisticated take on the standard punky fare and look right at home when paired with a slinky gown on the red carpet.
It was shocking to see how much Kendall Jenner channeled Ali MacGraw (with natural hair parted in center, like the ‘70s icon used to wear) when she first stepped out as a model in 2011. The style—a departure from what we've come to expect from the glam sisters—has become a vital part of Kendall's burgeoning model-off-duty look.
Nails filed to a sharp point was a look that laid dormant for decades, until high-profile fashion plates like Kylie and Khloé started rocking the look. Now? Women are sharpening their talons worldwide to replicate the look.
The lob has been trending among fashion folk and celebs since super Karlie Kloss chopped her hair in 2012. But after Kim K. cut her hair into a textured wob in February, more and more people have decided to co-opt the cut for themselves.
To catch the next Kardashian-approved beauty trend as it happens, watch the Season 10 premiere Sunday, March 15 at 9 PM.