It's finally happening. The Justin Bieber PR machine has clicked over into "Image Reconstruction" mode in order to clean up the super-douche persona Biebs has so carefully cultivated over the last few years. The dark grainy image you see before you is step one. A video released by Justin claiming he's not the wonderful and rambunctious young man we've come to know and loathe. He was just pretending! Oh. And here we thought he was just a spoiled, emotionally mal-developed turd person. As we said, the video is only step one. What's step 2? Apology cards! And here they are.