Shop E!ssentials


Kiss Dry, Chapped Lips Goodbye With This Hydrating Lip Mask That Serayah Swears By

FInd out everything you need to know about Serayah's favorite lip mask and why it's such a top-rated product.

June 23, 2023


Celebrity Hairstylist Dimitris Giannetos Shares the $10 Must-Have To Hide Grown-Out Roots and Grey Hair

Save money in between salon appointments with this do-it-all product that blends grown-out highlights, hides grey hairs, and so much more.

June 16, 2023

Sarah-Jade Bleau Shares the One Long-Lasting Lipstick That Everyone Needs in Their Bag

SJ says this is "the perfect red lip," and her effortless tutorial will show you why.

June 9, 2023


Celebrity Hair Colorist Rita Hazan Shares Her Secret to Shiny Strands for Just $13

Get a high gloss look and revive your color with this game-changing product from Rita Hazan.

June 2, 2023


Tinx Shares the Self-Esteem Guidance She Wishes She Had Years Ago

TikTok's big sister Tinx encourages young women to have an "abundant mindset" in her book The Shift: Change Your Perspective, Not Yourself.

May 23, 2023


Celebrity Hairstylist Kim Kimble Shares Her Secret to Perfecting Sanaa Lathan’s Sleek Ponytail

Tame flyways, increase shine, and control edges with this must-have hair product from Kim Kimble.

May 19, 2023


Ashley Graham Shares the Beauty Must-Have She Uses Morning, Noon and Night

Ashley Graham explains why this E!ssential makes her feel like she's on a never-ending vacation

May 12, 2023


Emma Chamberlain Shares Her Favorite On-The-Go Essential for Under $3

Caffeine connoisseurs, you won't be able to live without the Internet queen's latest Chamberlain Coffee creation.

May 9, 2023


Influencer Alisha Marie Shares the Beauty Product That Changed Her Life

YouTube star Alisha Marie explains why she'll never stop buying this beauty E!ssential.

April 28, 2023


Paige DeSorbo Shares the No. 1 Affordable Accessory You Need to Elevate Your Wardrobe

Summer House star Paige DeSorbo dishes to E! Insider about the style staple that works with any outfit.

April 21, 2023