Emma Watson's Post-Potter Plans: Fashion Designer!

Harry Potter star conjures up eco-friendly capsule collection with high-end brand Alberta Ferretti; Pure Threads by Emma Watson will be available online March 21

By Ella Stewart Mar 04, 2011 5:25 PMTags
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Watch out, Ashley and Mary-Kate Olsen: Emma Watson's moving in on your territory.

Just after wrapping up her last collection for mass-market brand People Tree, the Harry Potter star and Brown undergrad is busting into the high-fashion world...

Emma's teamed up with Alberta Ferretti to create Pure Threads by Emma Watson, an eco-friendly capsule collection inspired by '70s icon Jane Birkin. 

The British babe tells Women's Wear Daily, "I'm pleased that a luxury brand such as Alberta Ferretti has decided to create ecological clothes. I believe this is a big step forward for all of the international fashion industry, but also an important step for an increased sensitivity to the problem of ecology."

Her environmentally friendly line, which consists of just five pieces—two dresses, a shirt, a pair of denim shorts and a long skirt—will be available online March 21.

If Em's selling, are you buying?